Eric Angelo - Product Designer

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AI Blocks Branding &Website

New brand strategy and website design for an AI learning curriculum provider targeting school students.

AI Blocks is the world’s first online platform for students to learn AI, all without prior math or programming knowledge

Initial problem

The challenge for AI Blocks was to create a cohesive brand identity that accurately represented their mission and vision, and that would engage potential customers and build trust with investors.

Their existing brand lacked consistency and clarity, and they needed a more professional and polished image.

Here are the previous design versions:

The challenge for AI Blocks was to create a cohesive brand identity that accurately represented their mission and vision, and that would engage potential customers and build trust with investors.

Their existing brand lacked consistency and clarity, and they needed a more professional and polished image.

Here are the previous design versions:

The solution

To overcome this challenge, we worked closely with the AI Blocks team to develop a visual identity and website that was consistent, professional, and polished. We designed a simple and intuitive website that is easy to use and expand as the company grows.

The new look and feel clearly communicates the company's mission and vision, and instills confidence in both current and potential customers.

An expressive visual evolution

AI Blocks is the world’s first online platform for kids to learn AI, all without prior math or programming knowledge. AI Blocks uses a fun and expressive approach to teaching AI concepts, with bright orange blobs and techy shapes highlighting critical areas in images, designs, and diagrams.

The logo for AI Blocks is a simple AI block symbol with three highlighted areas. These abstract areas could represent key concepts of AI, such as data, algorithms, and outputs, or they could represent the different ways that AI can be used, such as in gaming, education, and healthcare.

The typographic style for AI Blocks is Octarine as the heading and Poppins as the body. Both fonts are rounded and expressive, which helps to create a fun and playful feel for the brand.

The color palette for AI Blocks is orange, neutral, and consistent. The orange represents AI's creativity and fun, while the neutral colors create a sense of trustworthiness and stability.

The elements of AI Blocks’ visual identity create a unique and memorable brand that is perfect for kids interested in learning about AI.

The typographic style for AI Blocks is Octarine as the heading and Poppins as the body. Both fonts are rounded and expressive, which helps to create a fun and playful feel for the brand.

The color palette for AI Blocks is orange, neutral, and consistent. The orange represents AI's creativity and fun, while the neutral colors create a sense of trustworthiness and stability.

The elements of AI Blocks’ visual identity create a unique and memorable brand that is perfect for kids interested in learning about AI.